Revamping the Referral Feature for WINZO Gaming App
UI Design | Gaming App
My Role
Designer
Project
Self initiated
Timeline
15 Days
Tools Stack
Figma, Figjam, Research and Analysis
Background
WINZO is a leading gaming app known for its diverse selection of exciting games. Despite its popularity, the app faces challenges with user retention and engagement. Upon closer examination of the current referral feature, it became evident that a redesign was necessary to enhance user experience and encourage more users to refer their friends. The goal is to create a visually appealing and intuitive referral feature that not only incentivizes users but also streamlines the referral process for maximum enjoyment and engagement.
Initial thinking
Objective
The primary objective is to revamp the referral feature of the WINZO gaming app to improve user retention and engagement. This includes:
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Creating a visually appealing interface that captivates users and reflects the excitement of gaming.
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Simplifying the referral process to make it seamless and user-friendly.
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Implementing attractive incentives to motivate users to refer their friends.
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Enhancing tracking and reporting functionalities to provide users with transparency and accountability.
Research Methods
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User Surveys
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User Interviews
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Competitive Analysis
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User Testing
Research
Findings
Complexity: Users found the current referral process to be cumbersome and confusing, leading to a lack of engagement.
Visibility: The referral feature was not prominently displayed within the app, making it difficult for users to discover and utilize.
Transparency: Users desired more transparency regarding the tracking and reporting of referrals and rewards.
The Existing Referral Feature in WINZO App
Problem Statement
How might WINZO address the challenges of user retention and engagement caused by its cumbersome and uninspiring referral feature, which currently hinders users from effectively referring friends and earning rewards?
Solutions
01
Visually Appealing Interface
Utilize vibrant colors, bold typography, and captivating graphics to create an engaging and visually stimulating interface. Incorporate gaming-themed illustrations and animations to resonate with the app's target audience.
02
Simplified Referral Process
Implement a streamlined referral flow with clear, intuitive steps to guide users through the process effortlessly. Integrate one-click sharing options for popular social media platforms and messaging apps to simplify sharing.
03
Shiny Attractive Incentives
Offer enticing incentives for both referrers and their friends, such as bonus coins, exclusive game unlocks, or special rewards.Clearly communicate the benefits of referring friends to motivate users to participate in the referral program.
04
Enhanced tracking & Reporting
Provide users with real-time updates on the status of their referrals and rewards through a dedicated dashboard.Incorporate visual indicators and progress bars to illustrate the user's progress towards earning rewards.
User Flow
Wireframes
Visual Identity
Vibrant Color Scheme
Icons
3D Illustrations
The Prototype
Final Design
All Screens
Homescreen Banner
Refer & Earn Popup
"The Refer and Earn Display banner on Homescreen."
"On clicking the banner the Popup modal will open where the User can continue to the Referral process by clicking on Invite Friends."
Refer & Earn Screen
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The Refer and Earn Screen grabs attention with the offer displayed prominently.
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Highlighting Total Referrals and Credits directs users' attention to the program's benefits.
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A display banner showcases the Referral Program's popularity to build trust.
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Clear navigation with action buttons and icon buttons ensures easy access.
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Users can effortlessly share the Referral link by copying it directly.
Share Screen
"The Sharing process now directs users to the familiar and user-friendly Android and iOS all apps share bottom sheet."
Referral QR Popup
"Users now have the option to share their referral link by displaying a QR code for their friends to scan directly. Upon scanning, friends are prompted to download the app, and rewards are granted to both the users and their friends upon sign-up."
Invite Contacts
Users can now invite multiple friends simultaneously by clicking on the "Invite my contacts" secondary action button.
How to Refer
The "How to Refer" screen provides a clear, step-by-step guide on how users can refer the app to their friends to earn rewards.
My Referrals
The "My Referrals" screen now features enhanced tracking and reporting capabilities for referrals. Users can easily monitor the status of their referrals and keep track of the people they've referred.
Reflection
The redesign of the referral feature for the WINZO gaming app presented an exciting challenge and opportunity to address user engagement and retention issues. Through a thorough analysis of user feedback and industry best practices, we identified key pain points and opportunities for improvement in the existing referral process.
By implementing a visually appealing interface, simplified referral flow, attractive incentives, and enhanced tracking functionalities, we aimed to create a seamless and enjoyable experience for users. The redesign focused on making the referral process more intuitive, engaging, and rewarding, ultimately aiming to drive user growth and retention for the app.
Next Steps
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User Testing and Feedback: Conduct extensive user testing with a diverse group of users to gather feedback on the redesigned referral feature. This feedback will be crucial for identifying any usability issues or areas for further improvement.
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Iterative Design: Continuously iterate on the design based on user feedback and data analysis. Regularly review user metrics, such as referral rates and user engagement, to assess the effectiveness of the redesigned feature and identify areas for optimization.
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Promotion and Marketing: Develop a comprehensive promotion and marketing strategy to raise awareness of the revamped referral feature among existing users and incentivize them to participate. Utilize various channels, such as in-app notifications, email campaigns, and social media, to communicate the benefits of referring friends and earning rewards.
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Data Analysis and Optimization: Analyze referral data and user behavior to gain insights into user preferences and trends. Use this data to optimize the referral feature further, tailor incentives to specific user segments, and refine the user experience to maximize engagement and retention.
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Monitoring and Evaluation: Continuously monitor the performance of the referral feature post-launch and evaluate its impact on user growth and retention. Set key performance indicators (KPIs) to track progress and regularly review performance against these metrics to ensure that the redesigned feature is achieving its objectives.
