NAQQASHI
The tale of the timeless metal craft, now on the verge of extinction, being practiced in Lucknow.
Craft Research and Documentation | Social Awareness
My Role
Craft Researcher
Project
Academic Project
Timeline
45 Days
Tools Stack
Adobe Indesign, Adobe Photoshop, Adobe Illustrator, Research and Analysis
The Overview
This documentation captures the heart and soul of an inspiring project undertaken at the National Institute of Design - Craft Research and Documentation.
Within these pages lie not just words, but the essence of a tradition deeply rooted in the fabric of Lucknow's cultural heritage - the art of NAQQASHI, a Metal craft practiced for generations in the bustling lanes of Yahiyaganj, Lucknow, Uttar Pradesh. Through the warmth of a Craft Document book, the inviting charm of a Brochure, and the nostalgic allure of Postcards, we invite you to embark on a journey into the world of NAQQASHI. It's a world where every stroke of the artisan's hand tells a story, where intricate patterns and motifs whisper tales of bygone eras, and where the rich tapestry of Lucknow's history intertwines seamlessly with the lives of its NAWABS.
Yet, amidst the beauty and craftsmanship lies a silent struggle. This documentation doesn't just showcase the artistry; it shines a light on the challenges faced by the artisans, the threats looming over their craft, and the urgent need for its preservation. Together, let's celebrate the legacy of NAQQASHI and ensure that its flame continues to burn bright for generations to come.
Visual Identity
The Document
The Brochure
Crafted with meticulous attention to detail, the Gatefold brochure serves as a tangible takeaway, designed to raise awareness about the craft and its practices. Its captivating content educates and inspires, prompting readers to become advocates for the craft, spreading its influence far and wide. With each fold revealing new insights, the brochure becomes a dynamic tool for dissemination, empowering individuals to appreciate and champion the artistry it showcases. In essence, it transcends its physical form, catalyzing a movement towards greater understanding and appreciation of the craft.
The Postcards
The Team
This project was executed in a group of three members - Lavanya Saini, Ashi Srivastava and Jyoti Singh (Me).
We spent about 7 to 10 days on the field group living amongst the lanes of Yahiyaganj spending time in learning the processes and lifestyles of the Artisans.
A look through the journey
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