FMA Services
UI Design | Website Design
My Role
Designer
Project
Client Project
Timeline
03 Days
Tools Stack
Figma Adobe
Elevating FMA Services Construction's Online Presence
Background
FMA Services Construction, a collaboration between Fayolle, Magil Construction, and formerly Alta Construction, has been a prominent player in the Canadian construction industry since its establishment in 2015. With a rich history of providing manpower, tools, and essential resources for major projects, FMA Services Construction has continuously evolved in tandem with its affiliated companies. However, their online presence did not reflect the depth of their expertise, collaborative ethos, and commitment to excellence. Hence, they embarked on a journey to redesign their website landing page to better showcase their capabilities, values, and industry leadership.
Previous Design
Observations
Lack of Clarity:
The previous design lacked clarity in communicating FMA Services Construction's core offerings, values, and corporate structure, leading to confusion among users.
Poor Organization:
Information on the landing page was disorganized, making it difficult for users to find relevant content quickly. This resulted in frustration and increased bounce rates.
Cluttered Interface:
The design featured an overcrowded layout with too many elements competing for attention, overwhelming users and hindering their ability to focus on key messages.
Limited Engagement:
Users were not sufficiently engaged due to uninspiring visuals, lackluster content, and ineffective calls-to-action, resulting in low interaction rates and missed conversion opportunities.
Inconsistent Branding:
The design failed to effectively convey FMA Services Construction's brand identity, leading to a disconnect between the online presence and the company's reputation and values.
Initial thinking
Objective
The primary goal of the website landing page redesign was to create a visually compelling, informative, and user-friendly platform that effectively communicates FMA Services Construction's unique value proposition, collaborative approach, and corporate structure. The aim was to establish a strong online presence that resonates with clients, partners, and stakeholders while reflecting the company's commitment to innovation and excellence.
Process
Problem Statement
Is FMA Services Construction's online presence effectively showcasing its expertise, values, and corporate structure?
Information Architecture
Final Design
Estimated Results
Enhanced Online Presence: The redesigned landing page effectively showcases FMA Services Construction's expertise, values, and collaborative approach, establishing a strong online presence that resonates with clients, partners, and stakeholders.
Improved User Experience: Clear navigation, engaging visuals, and informative content contribute to a more intuitive and enjoyable user experience, resulting in increased time spent on the page and reduced bounce rates.
Increased Engagement: Compelling storytelling, highlighted projects, and strategic calls-to-action prompt users to explore further and engage with the company, leading to higher conversion rates and meaningful interactions.
Positive Brand Perception: The modern design, informative content, and user-friendly interface reinforce FMA Services Construction's reputation as a trusted leader in the Canadian construction industry, enhancing brand perception and credibility.
Conclusion
Through a strategic and collaborative approach to website landing page redesign, FMA Services Construction successfully achieved its objectives of elevating its online presence, enhancing user experience, and driving engagement. By continuously monitoring performance metrics, gathering feedback, and iterating on the design and content, FMA Services Construction remains committed to maintaining its position as a premier construction company in Canada.
