Bingewatch

Bingewatch is an online ticket booking and Snack ordering application designed

for a Movie theatre.

UI Design | Entertainment Industry

My Role

Designer

Project

Self initiated

Timeline

15 Days

Tools Stack

Figma, Figjam, Research and Analysis

The Overview

In the wake of the COVID-19 pandemic, the entertainment industry faced unprecedented challenges, particularly impacting movie theaters and their traditional operating models.

Recognizing the need to adapt to the "new normal" and embrace digital solutions, this case study explores the journey of enhancing the user experience (UX) for Bingewatch, a mobile application designed for a regional movie theatre.

Bingewatch aims to revolutionize the theatre visit experience by allowing users to order snacks online, thereby saving time and enhancing overall satisfaction.

Initial Thinking

Target Users

Busy Professionals:

Individuals with demanding jobs and hectic schedules who struggle to find time for physical and mental wellness activities.

Health Enthusiasts:

People who are already invested in their wellness journey and seek a platform to enhance their physical and mental well-being further.

Beginners:

Individuals who are new to wellness practices and seek guidance and support to kickstart their journey towards a healthier lifestyle.

Research Methods

Quantitative Research (Surveys)
Qualitative Research ( In-person Interviews)
Competitive Analysis
User Testing

Design Process

Research

Summary

To kickstart the project, I conducted thorough research and created empathy maps to better understand the needs and pain points of moviegoers. Through surveys and interviews, I identified a primary user group: young adults who frequented movie theatres but expressed apprehension about safety measures amidst the pandemic. While safety was a significant concern, it became apparent that other factors, such as long queues at the snack counter, also impacted the overall movie theatre experience. These insights were invaluable in shaping the direction of the project.

User Study

Screener Survey

Age
Location
Have you ever been to a movie theatre?
When was the last time you visited a movie theatre?
Do you prefer having snacks while watching a movie in the theatre?
How would you prefer ordering your snacks in the movie theatre?
Any incidents/bad experiences that you faced while ordering snacks in a movie theatre and would like to share?
Will you be willing to connect to discuss the further about the project? If Yes, please leave your email below.

Survey
Questions

Survey
Results

Any other comments?

No
delayed order
Movie started by the time I got my snacks in the interval
Once i preordered ,the snack arrived after the movie started 15 mins late and was in the middle of the film as well as the wait and worry till it was there
I hate it when people eat stinky foods around me. It’s disgusting
The price is too high
long line in the interval made me miss some part of my movie
no but i can never see what im eating, or if anything is about to fall
delayed delivery at seat
Walking with snacks to the seats
Some time they didn’t come to ask for order . If they have application then it would bettr service i think

User Persona

Pain Points

Safety Concerns

Amidst the pandemic, maintaining social distancing in theaters poses a challenge, raising safety concerns among patrons.

Queue length at Snack Counters

Lengthy queues at snack counters during intermissions often result in moviegoers missing parts of the film, detracting from the overall viewing experience.

Ordering Delays

Current ordering methods, such as scanning QR codes, necessitate waiting until the theatre lights are switched on, leading to delays in placing snack orders and disrupting the seamless enjoyment of the movie.

User Journey

Goal: To have delicious snacks without missing even a single minute of movie . To spend time with co-movie enthusiastic friends.

Problem Statement

How can we create a platform that supports users in achieving both physical and mental wellness goals, while understanding their individual needs and facilitating long-term adherence to healthier lifestyles?

Value Propositions

Easy to use app design

Notifications of discounts /offers

No hidden charges

Multiple tickets booking options

Choice of time for seat service

Time tracking for orders to be served at the seat

Profile creating options

Customer loyalty program

User Flow

User Task:

Use the app to book movie tickets and place Snack orders quickly and easily.

Wireframes

Low-fidelity Prototype

Usability Testing

Insights

Unable to delete the added order

Users need to be able to delete an added order from the cart.

Unable to login directly

Users want an option to be able to login directly rather than filling the information.

Unable to use the back button

Users want to be able to go back in in the app whenever they want.

Payment system is too long

Users need a shorter payment system to save time.

Visual Identity

Hi-fidelity Prototype

Final Design

All Screens

The Onboarding

The Homescreen

"The Splashscreen comes up as the app opens."

"Home-screen displays latest movies, advertisements and upcoming movies."

Food Menu

"User friendly Food menu with an In-screen menu."

"The Onboarding process makes sure that your experience through the application is especially curated as per you. This helps in filtering the recommendations as per the User's needs and takes them a step closer to fulfilling their goals."

Add-on Bottom Sheet

"Bottom floating screen pop-up menu."

Add Cart

The Order Summary screen provides a comprehensive overview of the user's selected items and order details before finalizing the purchase. Here, users can review their chosen movie tickets and snacks, verify quantities and prices, and make any last-minute adjustments before proceeding to payment. This screen offers clarity and transparency, ensuring users have full visibility into their order before completing the transaction.

Order Summary

Seat Details

"The final step of the process concludes with users selecting their seat details, followed by a prompt confirming the successful payment transaction. This ensures users have chosen their preferred seating arrangements while receiving immediate confirmation of their completed payment, providing a seamless and satisfying end to the booking experience."

Success

Reflection

The journey of creating a solution to enhance the movie theatre experience through a snack ordering app has been both rewarding and enlightening. Through extensive research and empathetic understanding of user needs, I uncovered key pain points faced by moviegoers, including safety concerns, queue lengths at snack counters, and ordering delays. This process allowed me to gain valuable insights into the intricacies of the movie theatre experience and the challenges associated with it, particularly in the context of the COVID-19 pandemic.

The design and development phase challenged me to translate these insights into tangible solutions that prioritize user convenience, safety, and enjoyment. Crafting the SnackEase app involved meticulous attention to detail, iterative testing, and a commitment to delivering a seamless user experience. The positive reception and success of SnackEase underscored the importance of empathetic design and the transformative power of technology in addressing real-world challenges.

Next Steps

User Feedback: Continuously gathering feedback from users will be crucial in identifying areas for improvement and iterating on the app's features and functionality.

Partnerships: Collaborating with movie theatre chains to integrate Bingewatch seamlessly into their operations and marketing strategies can enhance its reach and impact.

Enhanced Features: Exploring additional features such as personalized recommendations, loyalty programs, and in-app promotions can further enhance user engagement and satisfaction.

Accessibility: Ensuring the app is accessible to all users, including those with disabilities, through features such as screen reader compatibility and inclusive design practices.

Market Expansion: Expanding the reach of SnackEase to new markets and regions, both domestically and internationally, can tap into new opportunities for growth and expansion.

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